This is the second in a series of blogs on health economics and investing in prevention. This blog will explain why most public health investments are cost-effective, meaning they generate a better outcome than the next best alternative use of resources.
For example, seriously tackling the obesity epidemic and ensuring that this does not afflict children of future generations is a major challenge: most measures taken now will only show success in 10-20 years’ time. Decision makers must be brave to invest in preventive activity of proven cost-effectiveness, even if the benefits may not be seen for a decade or more.
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