Published by the Royal Society for Public Health and Slimming World, ‘Size Matters’ reveals that the average person consumes an additional 330 calories each week as a result of businesses upselling high calorie food and drink
This report, which includes a survey of 2,055 UK adults, shows that consumers face an average of 106 verbal pushes towards unhealthy choices each year as they are asked whether they would like to upgrade to larger meals and drinks, add high calorie toppings or sides to their order or take advantage of special offers on unhealthy food and drink.
It reveals that, in the course of a week, upselling techniques used by businesses resulted in 34% of people buying a larger coffee than intended, 33% upgrading to a large meal in a fast food restaurant, 36% buying chocolate at the till at a newsagents or petrol station and 35% adding chips or onion rings to the side of their pub or restaurant meal.
The findings showed that young people are even more likely to be exposed to upselling, with 18-24 year-olds experiencing it 166 times each year – nearly every other day – and going on to consume an extra 750 calories per week as a result. This could lead to an estimated weight gain of 11lbs (5kg) over the course of a year.
Full report: Size matters: the impact of upselling on weight gain. | The Royal Society for Public Health | Slimming World
See also: BBC News: Public ‘tricked’ into buying unhealthy food