Public Health England marketing strategy: 2017 to 2020

The Public Health England (PHE) marketing strategy describes how PHE will use marketing to support the objectives of its business plan and England’s public health system: Public Health England marketing strategy: 2017 to 2020

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Stay Well This Winter

Public Health England (PHE) and NHS England’s national winter campaign, Stay Well This Winter returns for 2017

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The Stay Well This Winter  campaign will be running from 9th October 2017. The campaign encourages at-risk groups to get the free NHS flu vaccination, and to take simple, easy-to-achieve actions to avoid admission to hospital during the winter period.

A range of resources, such as leaflets, posters, guides and resource packs for the campaign are avilable to order via the Public Health England Website

PHE will again this year be supporting pharmacies to promote the key campaign messages in-store by distributing materials. All small-chain and independent pharmacies will be receiving a kit of promotional materials (including posters, shelf wobblers and leaflets) via the Healthcare Distribution Association.

Alcohol: applying All Our Health

Evidence and guidance to help healthcare professionals reduce alcohol-related harm | Public Health England

Public Health England have updated their evidence and guidance pages to reflect the correct number of adults drinking at levels that pose risk to their health.

Alcohol-related harm is a major health problem. Reducing alcohol-related harm is one of the key indicators in health improvement.

31% of men and 16% of women in England drink alcohol in a way that presents increasing risk or potential harm to their health and wellbeing. This proportion is higher for the 15 to 64 age group.  The Global Burden of Disease Study 2013 revealed that, in England, alcohol misuse is the biggest risk factor for early death, ill health and disability for those aged 15 to 49 years. For all ages it is the fifth most important.

Up to 17 million working days are lost annually through absences caused by drinking; up to 20 million are lost through loss of employment or reduced employment opportunities.

Public Health England’s alcohol learning resources provides online resources and learning for commissioners, planners and practitioners working to reduce alcohol-related harm.

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Image source: http://www.gov.uk

Read more at Public Health England

Mental health services: cost-effective commissioning

Return on investment resources to support local commissioners in designing and implementing mental health and wellbeing support services. | Public Health England

Public Health England has produced a series of resources around mental health services.

The commissioning report summarizes the evidence on promoting good mental health and reducing the impact of poor mental health, generated through a rapid evidence review.

The return on investment (ROI) tool and user guide:

  • builds on the evidence in the commissioning report
  • can be adapted to local conditions
  • presents results showing the economic benefits of each intervention
  • show you how to use the ROI tool

The barriers and facilitator report identifies issues that can make the commissioning of mental health and wellbeing interventions easier or more difficult in a local area.

Local authorities, clinical commissioning groups, Health and Wellbeing Boards and their local partners (for example schools, employers, police) can use these set of resources to improve the provision of mental health services.

The documnets can be accessedd via Public Health England

Improving the public’s mental health

Public Health England has published two resources looking at mental health promotion and prevention of mental ill-health

Stocktake of local mental health prevention planning arrangements is a high level summary of how local areas are currently incorporating mental health prevention in their planning processes.

The stocktake was undertaken by the Kings Fund on commission from Public Health England. The findings are based on analysis of key planning documents in 35 local areas. This included a random sample of 16 areas across England and 19 areas selected as possible examples of transferable effective practice.

Prevention concordat for better mental health: planning resource

This resource has been developed to help local areas put in place effective arrangements to promote good mental health and prevent mental health problems. It does so by offering a 5-part framework of focus for effective planning for better mental health.

It also highlights a range of actions and interventions that local areas can take to improve mental health and tailor their approach. This includes illustration through practice examples and links to further supporting resources. There is also a resource infographic available to download.

Health equity in England

A report on health equity in England focusing on inequalities between ethnic groups.

Are we living longer?

Health profile for England. A report combining Public Health England (PHE) data and knowledge on the health of the population in England in 2017.

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This report focuses on the question ‘are we living longer, and are the extra years spent in good or bad health?’.

It summarises and interprets current trends in health outcomes in England, in particular:

  • life expectancy
  • health life expectancy
  • morbidity
  • mortality

It explores the impact of risk factors on these health outcomes and considers how England compares with other developed countries. It summarises inequalities in outcomes and the impact of the social determinants of health.

The 7 chapters can be read alone or as a series:

  1. Life expectancy, healthy life expectancy and years lived in poor health
  2. Major causes of death and how they have changed
  3. Trends in morbidity and risk factors
  4. European comparisons
  5. Health inequalities
  6. Social determinants of health
  7. Emerging health protection issues

Full report available here