Study finds that online social networks designed to help smokers kick the tobacco habit are effective | PLOS ONE | story via ScienceDaily
Researchers examined the tobacco use of more than 2,600 smokers who participated in an online smoking cessation community. The study found that 21 percent of those classified as active users after their first week in the community reported that they quit smoking three months later. Those who were less active in the community were less likely to quit.
This is the first study to look at smokers’ behaviors in an online community over time and to report a prospective relationship between social network involvement and quitting smoking. After three months, 21 percent of those who actively contributed content in the community had quit smoking; 11 percent of passive users (those who only read others’ posts) had quit smoking; and only 8 percent of study participants that never visited quit smoking.
Full story at ScienceDaily
Full reference: Amanda L. Graham et al. | A prospective examination of online social network dynamics and smoking cessation. | PLOS ONE| 2017; 12 (8)